Creative Director · Mumbai → anywhere
Rahul D Cruz
I build things that make culture.
And advertising.
Open to global creative leadership roles
Creative Director in India, 2025ONE Asia Creative Rankings
Creative Director in Asia-Pacific, 2025ONE Asia Creative Rankings
India's Most Awarded CreativesCampaign Brief Asia, 2024 → 2025
Social Samosa 30 Under 30Class of 2020–21
The work.
The ones other creatives wish they'd made.
Hover for colour, click for the whole storyTap for the whole story
Talk doctor to me →DawAI Reader
Doctors' handwriting, finally solved. An AI device that reads prescriptions aloud for rural chemists.
Earworm alert! →Sing to Remember
We got a country singing in Gujarati, and put a fading language back in the charts.
AI before it was cool →#MagicWaaliDiwali
India stopped forwarding the same Diwali card. Coca-Cola and OpenAI helped everyone make their own, then put them on billboards.
Show me your evil eye →Arogya Bindu
The kohl dot mothers already trusted, now mosquito-proof.
Inked! →Making a Mark
A 35-foot mural painted with Delhi's own pollution, by the students who'll inherit it.
After work.
Boopsee is a daily health record for dogs and cats, with an AI assistant that answers from your pet's own records.
I designed and built it end to end: the React Native app, the Firebase backend, the Gemini assistant, vet-document scanning and the store releases. Every product call was mine.
React Native · Expo · Firebase · Cloud Functions · Gemini · Launching soon on Android and iOS
About
Twelve years, five agencies (Lowe Lintas, VML and The Glitch, Ogilvy, Dentsu Webchutney, ScoopWhoop) and one rule: if nobody in the room is a little annoyed they didn't think of it, it isn't done.
The biryani one
Mithila's Sort Cuts: Fitting In
Limca Sportz
Taba Chake
Bumble × ScoopWhoop: It's Still a Date
Jist: #NotBornACriminal